(2006-03-10) ISIPP
More Than 1.5 Billion Emails a Month Bear ISIPP Accreditation as Fortune 500, Wine Industry Signs On
SAN FRANCISCO, CA - March 10, 2006 - The Institute for Spam and Internet Public Policy (ISIPP) announced today that the volume of email sent with ISIPP Email Sender Accreditation has reached more than 1.5 billion pieces of email a month, and includes such new customers as Global IntelliSystems, email service provider to Fortune 500 companies; Inertia Beverage Group, email service provider to the wine industry; and AttainResponse, an email service provider specializing in video communications.
"Obviously we're very pleased with the growth," said Anne P. Mitchell, President and CEO of ISIPP. "But more importantly, we're pleased that the email sending industry has realized the value that we provide, and that ISPs and spam filters are recognizing that ISIPP accreditation means email that they can trust."
Explained John Brogan, CEO of GlobalIntelliSystems, "As an email service provider to many Fortune 500 companies, we understand how important a business' email relationship with its customers is, and how critical best email practices are to maintaining that relationship. But even with best practices, email delivery is by no means assured these days. Accreditation with ISIPP has measurably improved our customers' delivery experience, and open rates have at least doubled and in some cases tripled. ISIPP has by far the smartest and most responsive email senders accreditation service going."
The ISIPP Email Senders Accreditation Program is the only program that works by allowing ISPs and spam filters to determine not only that an email sender is accredited with ISIPP, but what their email practices are, in real-time. This translates to higher satisfaction for both email receivers and email senders, as email which is wanted can be safely delivered, while email which is spam can be more readily differentiated.
"Serving the wine industry's email marketing needs, we take very seriously the need to adhere to emailing best practices. Working with ISIPP's Email Senders Accreditation Program allows us to let ISPs know that we are committed to those best practices, and to protect our sending customers' sterling email reputations," explained Paul Mabray, CEO of Inertia Beverage Group.
Added Wade Weston, President and Founder of AttainResponse, "As a newly launching email service provider specializing in video communications, we knew that it was important that we do it right, out of the box. Because our customers are sending rich media to the inbox, it was critical that we be able to let ISPs know that this is legitimate, requested email. ISIPP's Email Senders Accreditation Program allows us to do that with the highest degree of deliverability for the least amount of hassle."
In addition to helping email senders to achieve some of the highest email delivery rates available, ISIPP offers the lowest fees of any email accreditation or reputation service, making the program accessible to even small email publishers and senders, and the only money-back guarantee in the industry.
For more information about the ISIPP Email Senders Accreditation Program see http://www.isipp.com/ or send email to iadb@isipp.com.
For press inquiries contact press@isipp.com or call 650-292-2198.
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About the Institute for Spam and Internet Public Policy
The Institute for Spam and Internet Public Policy (ISIPP) is a
privately held corporation headquartered in the heart of California's Silicon Valley. ISIPP provides email accreditation for email senders, anti-spam resources for email receivers, and expert analysis and consulting services to legislators, governmental and regulatory agencies, industry leaders, and the press. For more information see
http://www.isipp.com/.