(2005-11-03) Dynamic Digital Advertising
www.prostate-cancer.com provides prostate cancer treatment information arranged in an easy-to-navigate grid format designed to be read and understood by prostate cancer patients and their loved ones. The site also features a Coping Section, glossary, and news link.
Southampton, PA September 20, 2005 – One in six men will develop prostate cancer, and once men pass 50, their chances increase exponentially. There are numerous prostate cancer treatments, and the amount of information available online is daunting.
The mere availability of prostate cancer information however encourages many to research their treatment options. Those most likely to be searching for prostate cancer information tend to be older and less skilled in navigating the internet. Attempting to decipher the quantity of online information can be frustrating and disheartening.
Now, Meda-Clicks has a constructed a website designed to serve those most likely to be searching for prostate cancer information. The Prostate Cancer Treatment Guide (www.prostate-cancer.com) is a comprehensive online resource designed to be easy to read and easy to understand.
The Prostate Cancer Treatment Guide’s main feature is a unique patent pending grid chart designed for enhanced user navigation. Down the left hand side are the categories: brachytherapy, chemotherapy, cryotherapy, prostatectomy (surgery), external radiation therapy, and watchful waiting. Each of these categories are divided into the following sections: description, patient profile, procedure, survival rates, and side effects. Each box on the grid corresponds with a category and a section, and every box contains a brief description that links to an in-depth page. As an added bonus, each box features a “rollover” that brings up a large-font display.
The treatments featured in the guide include the main therapies and variations of each therapy. In Prostate Cancer Hormone Therapy, for example, browsers can find separate pages dedicated to one of six different types of hormone therapies and their side effects. The Prostate Cancer Treatment Guide also features links to breaking news stories about prostate cancer, information, and treatments.
Additionally, the Prostate Cancer Treatment Guide is written to be easily understood. The medical text and jargon have been simplified and written in plain English. Important details are not ignored or glossed over but explained in easy-to-understand terms. The Prostate Cancer Treatment Guide also features the most exhaustive glossary available. Browsers can access the glossary from the main page or as links embedded into the text of the guide’s pages.
The website also features an overview which details the prostate gland and prostate cancer itself, various tests for diagnosing and staging prostate cancer, and other prostatic health matters. The Prostate Cancer Treatment Guide also contains a Coping Section. The Coping Section offers emotional support as well as ways for dealing with side effects of treatment, such as incontinence and impotence.
The Prostate Cancer Treatment Guide is the first of patient-friendly sites made by Meda-Clicks. Meda-clicks hopes to create more websites dedicated to extensive information that is easily accessed and understood.
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